A good label plays a huge role in marketing your business.
Digital labels enable small and medium businesses to compete at the same level with big businesses and corporations, without even having to print large quantities of labels in the process.
Establishing the right number of labels that your business needs instead of printing as many labels as you can put you in a position to enjoy plenty of the same benefits.
Here are some of the key advantages that you enjoy when you choose to use digital label printing to market your business to your target audience.
1. Save Time
When dealing with digital labels, time will always be on your side.
Unlike other labels, digital labels don’t waste your time as you don’t have to prepare and set up printing plates.
Instead, all the equipment you need to print your labels will always be ready.
All you will need is a digital file that contains the design of the label you need printed and you are good to go.
The lack of printing plates means that there is less work involved in getting your labels ready.
From there you get your finished labels quickly so that your promotional campaigns are not delayed in any way.
Because time is on your side, the development of your marketing concepts and ideas isn’t rushed.
The bottom line is that digital printing offer quick turnaround times.
The entire process of production from concept to finished product can take just a few hours or even just days depending on the size of the batch.
Your artwork and designs can quickly be converted from virtual images to real-life labels that you can use to promote your product or service promptly.
2. Save Money
By not requiring the use of plates during the printing of digital labels, it allows you to not only save time but money as well.
This should not be a surprise as time is money however, how do digital labels actually help you to save money?
Well, digital labels give you the ability to print labels without incurring extra costs related to plates and printing setup costs.
Waste also contributes to losses made by small and medium businesses when it comes to printing.
This fact applies very much to labels as wasted time due to long turnaround times can lead to losses as it can delay your marketing efforts.
Without a proper label, it's impossible to sell your product. The faster you can get your product on the shelves, the sooner you can begin to make profits.
Also, there is the issue of wasted labels.
Traditional label printing methods force businesses to print large quantities of labels at any given time.
This can lead to huge amounts of wastage if the labels turn out to be unusable.
With digital labels, you can print a smaller quantity of labels as samples if you wish to test the waters. You can also print larger quantities when you are ready.
3. Flexibility To Change Designs
Remember those wasted labels mentioned above?
Well, the main reason labels end up becoming useless is when unexpected changes need to be made after printing has already been done.
With traditional methods of label printing, changes to the design of a label can only be made by altering physical plates which can be very costly and time-consuming.
However, with digital labels, design changes can be made digitally on a computer immediately.
Changes to the design of your label can be prompted by various issues like compliance or alterations to the product or service.
Digital labels offer you a high level of design flexibility where you can edit each and every label that comes out of the printing press.
Each label can essentially have different information from the rest in the batch. This can be quite resourceful if you wish to really customise your labels.
If you are looking for the best digital printer in Melbourne, then look no further than Onpack.
Onpack is an Australian owned company and we offer a personalised digital printing service catering to each individual brief and label requirement. Call us today on +61 3 8388 8100 for all your digital label requirements.